New Fragrance Brand: New Product

A new fragrance must be developed using three different concepts. The first thing to consider is the fragrance's “character” or “personality.” Who will be wearing it? Male or female? What is their lifestyle like? What do they enjoy doing? Where do they work/do for a living? How do they feel about themselves? For my fragrance in particular, I want to create something for the target market customer for the future business I would like to open.

Character-

She is a woman, between the ages of 18-35. She is a woman all her own, tamed by no one. She is free, she is mysterious, yet inviting and alluring. She can love black, or she can love color but it's the whole look pulled together with the accessories, makeup, shoes and even hair. She is going for a certain look, and she would fit right in at Cochella, an indie art gallery showing, a rock concert, Soho New York or in L.A.

Ingredients- Should be feminine, but not in an overtly girly way. Should be “Orient Inspired,” with a mystic and magical element to it, without being heavy. Top notes should be orange, patchouli and tubrose, middle notes will be tonka absolute and geranium and gardenia, bottom note will be strawberry and jasmine absolute.

Bottle-  The bottle should be vintage looking, with a boho feel. It would look at home sitting on the shelf of a free-spirited gypsy. It would have a glass design, rounded with a pointed tip. Gold metal overlay would create a fancy yet natural element to it.