Homework Week 7

My hypothesis is based on my employment at a store called Lush. This is a bath, body, haircare and skincare based store. We are located in the Mandalay Bay Shoppes, so we get many tourists that we service. Our store is international, with locations in the UK, Germany, South Korea, Italy, Hong Kong, Canada, and many other places. But there are plenty of countries we have yet to branch out to. The tourists traveling love to shop in our store, and often times don't have a Lush store location nearby that they are able to visit. Also, this is often a customer's first visit ever actual Lush brick-and-mortar store. Many times, it is difficult for them while shopping to pick out our larger sizes because TSA does not allow more than 3.5 oz. of liquid to be carried onto a plane. It often times discourages the sales associates from being able to sell them the size of shampoo or shower gel they would prefer.

My hypothesis is: if Lush offered a smartphone based online ordering and delivery system, than we would sell larger sizes of products to customers traveling and flying by plane.

The scale measurement for the survey will be a yes or no based questionnaire, with a few questions determining their needs. The percentage average will be calculated based on the answers. This is a nominal scale, which represents the most elementary level of measurement. A nominal scale assigns a value to an object for identification or classification purposes. The value can be a number, but does not have to be a number, because no quantities are being represented. In this sense, a nominal scale is truly a qualitative scale. Nominal scales are extremely useful even though some may consider them elementary.

I plan on conducting the survey by standing outside of the Lush store I work at. First, I will begin by asking someone leaving the store if they are visiting from out of town. If they say yes, I will ask them if they flew into town or drove. If they flew, I will offer them the survey. The questions will ask them if they made a purchase. It will ask them if they bought for themselves, or as a gift, or both. I will ask if they would have bought larger sizes if there was a way to ship it through the mail. I will ask if they feel safe placing an order through the mail.

This information will be analyzed, and I will be able to have a fairly clear picture of weather I think Lush as a company would be able to sell bigger sizes and become more profitable from this in-store mail order system.