The real world application of the concepts for my fragrance
seems to be fairly close to what I conceptualized. My concept for the fragrance
was a more sensual and deep fragrance.
The name would be Tuca, and the scent would invoke feelings and scents
of mystery, sensuality, incense and lust. My plan to market this product is in
line with what I would like to do for my boutique, mainly targeted at the
customer that would shop at my clothing store. What better way to compliment a boutique
shopping experience than a boutique fragrance?
The questions I came up with for the survey were to see if
the average person would react positively to my fragrance, and what the general
population would want. Mind you, this is not really my target market, so it
would explain the mixed responses I got from the survey results. After analyzing
it, it would seem that of the 10 women surveyed, most women prefer floral
scents. But that is fairly common. There are elements of floral to my
fragrance, so I do touch on that element. Women typically will spend $50 to $80
for a fragrance, but there were two women surveyed that said they would spend
over that amount. Most of the women responded saying that wearing a fragrance
makes them feel better about themselves, and that it attracts people to them.
As far a purchasing the fragrance, it is usually for a man. This is because women
are more particular about what fragrance they wear, and it is a more inmate experience
for them.
Based off of research
done at my place of employment, women seem to like three base types of scents.
They like a sensual musk, a vanilla, or a fresh scent (clean linen or citrus).
It seems like personality mixed with influence from others will be the deciding
factor in which one they end up choosing. On average, women need to test a multitude
of scents before deciding the right one for them. According to survey results,
bottle color or style did not really affect purchase as much as I initially
thought, although I don’t think that it hurts to have an interesting bottle. You
have to know your customer, and know if this is something that she would find
important.
As far as my scent is concerned, I want to package it in a fairly
interesting type of bottle, something that looks as if it would be right at
home sitting on a shelf of witch’s positions. I want the bottle to have a look
of being hand pored and bottled, possibly with a “faux cork” look to the
topper. I want it to be packaged inside of a rustic looking box, with straw
style filler. The bottle should have the “potion” look to it, making it look
very exciting. But the bottle should be in purples and have a small silver
chain with a gem and charms hanging, still giving it a pretty and feminine
touch. It would be displayed in a rustic and interesting manner within the
store, drawing in the customer to smell and experienced it. Staff would be
trained on how to talk about it, as well as upselling it at the cashwrap during
end of purchase.
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