Tuesday, May 19, 2015

Week 7 EOC: Final Project Pitch

I am not sure exactly sure what business I want to survey for, or what issue I will be trying to solve. I have a few ideas, for example, I was thinking about doing my final on the Mandalay Shops in Mandalay Bay. There have been two stores that recently closed there, and on of their largest stores (Urban Outfitters) has moved to the Fashion Show Mall. It seems as if there is an issue with the stores, but the three restaurants there are always busy, but as far as the stores are concerned, they are either they are successful, or no one really shops in them. There is no middle ground.

I figure I may create a survey centered around a hypothesis about what type of stores would generate more traffic, or maybe what different attractions they can have (free bands play, a dance area) to drum up more foot traffic. I have to put more time into the thought process.

As far as how I want to present it, I guess I pant to make something dynamic looking, but fun, in order to draw the eye. I will try to find the right decorations and additions to the construction of it to make it pop.

I was also toying with the idea of using my place of employment as the basis for a marketing analysis, but it would be difficult. Mainly because my store is a chain, and they usually have to get things like this approved by corporate. Even in this is not the case, my store is very unique. Because of the nature of it, coming up with a problem to solve dealing with sales is not easy. Mainly because Lush is a very well-thought-out concept, and most issues they address and are always attempting to improve on the business. The only thing I can think of at the moment is the fact that we are a store visited by tourists. I often get asked if we ship from the store internationally. Many people don't want to buy lots of bath, body, skincare and haircare products if they have to take it on a plane with them. Beacause TSA now limits the ammount of carry-on liquid you are allowed to have, most have to check it in their luggage. Everyone knows that many containers and bottels will leak if put into checked luggage, so people are nervous to buy our larger sizes and/or naked products.
I thought surveying tourists to see if offering a shipping option or offering to order the products

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